The Shortest Path to Your Next Ten Customers
The Shortest Path to Your Next Ten Customers
Oct 18, 2025
Dear Founder,
Your first customers rarely come from clever cold email sequences. They come through people you know - a roommate’s friend, a former colleague’s boss, an investor’s portfolio founder, etc.
Even when done well, you'll likely only convert 2% of your list to a booked sales demo (and it's getting lower).
The alternative is to go warm, where you'll see 4-10% booking rates on average too.. but of course there's a catch. Warm intros to leads has never scaled. Mapping who-knows-who, drafting thoughtful asks, and nudging at the right moment is painfully slow, manual work.
It's always been a hand-rolled and bandwidth-bound activity. Until now.
Dunbar makes warm outreach scale like cold, without losing the trust that makes it work.
We map who you actually know, surface the warm paths into the leads you care about, and draft short, context-rich intro requests, and send them on your behalf. All you do is upload your lead list and watch sales demos show up on your calendar.
Why this works
Warm beats cold. Every time.
Credibility rides relationships, not subject lines.
Specific, respectful asks get more “yes” than loud broadcasts (even with connections you barely know!)
If you’re doing founder-led sales, this is the shortest path between where you are now and your next ten customers.
Christian
Founder at Dunbar
Book a 10 minute demo here to see for yourself
Dear Founder,
Your first customers rarely come from clever cold email sequences. They come through people you know - a roommate’s friend, a former colleague’s boss, an investor’s portfolio founder, etc.
Even when done well, you'll likely only convert 2% of your list to a booked sales demo (and it's getting lower).
The alternative is to go warm, where you'll see 4-10% booking rates on average too.. but of course there's a catch. Warm intros to leads has never scaled. Mapping who-knows-who, drafting thoughtful asks, and nudging at the right moment is painfully slow, manual work.
It's always been a hand-rolled and bandwidth-bound activity. Until now.
Dunbar makes warm outreach scale like cold, without losing the trust that makes it work.
We map who you actually know, surface the warm paths into the leads you care about, and draft short, context-rich intro requests, and send them on your behalf. All you do is upload your lead list and watch sales demos show up on your calendar.
Why this works
Warm beats cold. Every time.
Credibility rides relationships, not subject lines.
Specific, respectful asks get more “yes” than loud broadcasts (even with connections you barely know!)
If you’re doing founder-led sales, this is the shortest path between where you are now and your next ten customers.
Christian
Founder at Dunbar
Book a 10 minute demo here to see for yourself